ONLINE MARKETING

Online marketing, also called Internet advertising, uses the Internet to deliver promotional marketing messages to consumers. It includes email marketing, search engine marketing, social media marketing, many types of display advertising (including web banner advertising), and mobile advertising.

Like other advertising media, online advertising frequently involves both a publisher, who integrates advertisements into its online content, and an advertiser, who provides the advertisements to be displayed on the publisher's content.

Other potential participants include advertising agencies who help generate and place the ad copy, an ad server who technologically delivers the ad and tracks statistics, and advertising affiliates who do independent promotional work for the advertiser.

DISPLAY ADVERTISING

Display advertising conveys its advertising message visually using text, logos, animations, videos, photographs, or other graphics. Display advertisers frequently target users with particular traits to increase the ads' effect.

Online advertisers (typically through their ad servers) often use cookies, which are unique identifiers of specific computers, to decide which ads to serve to a particular consumer. Cookies can track whether a user left a page without buying anything, so the advertiser can later retarget the user with ads from the site the user visited.

WEB BANNER MARKETING

Frame ad (traditional banner)

Pop-ups/pop-unders

Floating ad

Expanding ad

Trick banners

Interstitial ads

Text ads

Social media marketing

Mobile Advertising

Email Advertising

Chat advertising

Online classified advertising

BENEFITS OF ONLINE MARKETING

Cost

Measurability

Formatting

Targeting

Coverage

Speed

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